The present is a critical period in the existence of many academic publishers and especially among those developing textbooks and related educational materials for the college market. The drop in college enrollments combined with the increased costs of publishing and the amount of educational materials flooding the market in an unstructured manner are reducing profits. These reduced profits will result in decreases both in funding of research and development projects and in assistance to teachers in the form of option guides, instructional manuals, and other teaching aids. Aside from the economic factors, the greatest challenge confronting publishers at the college level lies in keeping up with the changing needs. Efforts to solve these and other problems are being made through extensive pre- and post-contractual reviewing, assessing manuscripts to determine reading levels, field testing, and the development of a variety of supplementary and supportive teaching aids. (RB)