A television series focusing on the development of an interpersonal relationship between parents and their young children was designed during 1975-1976. The design was preceded by a thorough national search for existing materials on parenthood, a literature review, a needs assessment study, and the goal formulation. A one-hour experimental television special and its condensed version were then developed. One hundred and thirty-five parents selected from a target audience viewed them and provided feedback for program improvement. A prototype program was developed but not broadcast by the end of the project. (SC)