Students as Active Viewers of Television.

Wimmer, Roger D.

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Peer reviewed

ERIC Number: EJ213978

Record Type: CIJE

Publication Date: 1979-May

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Students as Active Viewers of Television.

Wimmer, Roger D.

Communication Education, v28 n2 p147-50 May 1979

Describes a ten-category evaluation list designed to allow students to make an educated guess on whether a new television program or series will be successful or why a program has become popular. Student predictions are compared with what actually happens at the three television networks. (JMF)

Descriptors: Commercial Television, Decision Making, Higher Education, Popular Culture, Programing (Broadcast), Secondary Education, Teaching Methods, Television Viewing

Publication Type: Journal Articles; Guides - Classroom - Teacher

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A