Portrayal of Prosocial and Aggressive Behaviors in Children's TV Commercials.

Schuetz, Stephen; Sprafkin, Joyce N.

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Peer reviewed

ERIC Number: EJ203513

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Portrayal of Prosocial and Aggressive Behaviors in Children's TV Commercials.

Schuetz, Stephen; Sprafkin, Joyce N.

Journal of Broadcasting, v23 n1 p33-40 Win 1979

Presents a content analysis of the prosocial and aggressive content of a sample of child-oriented television commercials and compares the results with a similarly conducted study of child-oriented television programs. (JVP)

Descriptors: Antisocial Behavior, Behavior Rating Scales, Children, Childrens Television, Commercial Television, Media Research, Prosocial Behavior, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A