This paper describes the development of a reading program based on popular television broadcasts. The project was carried out in one inner-city middle school--seventh and eighth grades--(Rhodes Middle School, Philadelphia). The aims of the project were to use television as a means for children to read and for drawing administrators and teachers into utilizing the television teaching technique. The Individualized Television Reading Program was used by four teachers and 850 students over a 5-week period. A survey determined the students' favorite programs, which were then video-taped and their scripts obtained. Classroom exercises in which the script was the basic resource enabled the students to use the television dialogue while working on skill lessons for reading. The project appeared to be successful, generating positive response from students and teachers, reducing absenteeism and discipline problems among the experimental group, and eliciting requests for the program from other schools in the city. Although the interest was high, and expansion of the program into many schools was assured, there appeared to be a need for additional evaluation to ascertain reading achievement and motivation to learn in measurable terms. (WR)