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What Works Clearinghouse Rating
Ranly, Donald P. – 1976
This report traces the development of the National Citizens Committee for Broadcasting (NCCB) in its attempts to make broadcasting better serve the public interest. The committee first became active in 1967, when President Johnson's proposals and recommendations for funding the Corporation for Public Broadcasting were meeting resistance in the…
Descriptors: Broadcast Industry, Broadcast Television, Citizen Participation, Commercial Television
Peer reviewedWirth, Michael O.; Wollert, James A. – Journalism Quarterly, 1978
Reports that commercial television stations generally provided a greater percentage of public-interest programing in 1975 than in 1973, and that, while most stations meet Federal Communications Commission standards of 5 percent informational and 10 percent total nonentertainment programing, nearly 14 percent did not meet the 5 percent local…
Descriptors: Commercial Television, Federal Regulation, Media Research, Programing (Broadcast)
von Hase, Karl-Gunther – EBU Review, 1978
In response to public criticism of television broadcasting in the Federal Republic of Germany, audience dependency, network research findings, and broadcasting's role in society are discussed. A policy of unbiased programing in consideration of party-political pressure is reaffirmed, and some orientation points for future television work are…
Descriptors: Broadcast Industry, Commercial Television, Foreign Countries, Programing (Broadcast)
Potter, Rosemary Lee – Teacher, 1978
Class discussions of television shows that portray disabled people can be used to help children correct their misconceptions about those who have handicaps. (SJL)
Descriptors: Childhood Attitudes, Commercial Television, Disabilities, Discussion (Teaching Technique)
Peer reviewedHardaway, Francine – College English, 1979
Demonstrates how five daytime television shows present American values regarding love and sex, money and materialism, and shame and guilt. (DD)
Descriptors: Commercial Television, English Instruction, Higher Education, Moral Values
Peer reviewedSchmidt, Benno C., Jr. – Journal of Communication, 1978
Traces the legal background of efforts to deal with the perceived scarcity of access and outlets in broadcasting. Contends that the Fairness Doctrine in license renewal proceedings has been far more effective than specific access rights in opening broadcasting to minority groups. (JMF)
Descriptors: Broadcast Industry, Certification, Commercial Television, Government Role
Splaine, John E. – Educational Technology, 1978
Studies in Minnesota and Maryland indicate an interaction between television and reading. Previous research cited suggests that the relationship is not exclusive. Educators should make use of such findings to support the use of technology. (Author)
Descriptors: Childrens Television, Commercial Television, Programing (Broadcast), Reading Interests
Peer reviewedRossiter, John R. – Australian Journal of Early Childhood, 1978
Reviews literature on cognitive, attitudinal, and behavioral effects of television commercials on children. Both cumulative exposure and heavy viewing effects are discussed. (SB)
Descriptors: Advertising, Behavior, Childhood Attitudes, Children
Silverman, Fred – Vital Speeches of the Day, 1978
Records ABC President Fred Silverman's 1977 speech to the American Association of Advertising Agencies emphasizing the potential harm inherent in pressure groups and boycott's increasing power over broadcasters and advertisers. Available from: Vital Speeches of the Day, City News Publishing Company, Box 606, Southold, New York 11971. (MH)
Descriptors: Censorship, Citizen Participation, Citizen Role, Commercial Television
Hawker, James F. – Momentum, 1986
Examines the obligations placed upon Catholic educators by the pervasiveness of television. Describes "The Media Mirror," a Christian-value-oriented student guide to television viewing, that seeks to develop an understanding of television's role and influence, foster constructive use of television, and clarify Christian values as…
Descriptors: Catholic Educators, Catholic Schools, Commercial Television, Elementary Secondary Education
Peer reviewedEngland, David A. – English Journal, 1985
Cites episodes from "The Bill Cosby Show,""Family Ties," and "Hill Street Blues" to suggest the humanizing potential of television. (EL)
Descriptors: Commercial Television, English Instruction, Humanistic Education, Literature Appreciation
Comstock, George – Television & Children, 1984
Discusses characteristics of commercial television as a form of mass media, describes how the public diminishes mass media's influence by use of several psychological devices, although children are more affected by it, and suggests several reasons to be skeptical about the influence of "The Day After" even among children. (MBR)
Descriptors: Behavior Patterns, Children, Commercial Television, Films
Peer reviewedRoberts, Churchill L.; Dickson, Sandra H. – Journalism Quarterly, 1984
Suggests that audience-determined measures used to assess television newscast quality are linked to popularity and not to the substance or the technical quality of the programs. (FL)
Descriptors: Audiences, Commercial Television, Content Analysis, Evaluation Methods
Matthews, Claude L. – Momentum, 1974
Considered the medium of television and its use by members of the black community as an example of social progress. (RK)
Descriptors: Audiences, Black Attitudes, Black Community, Commercial Television
Newman, Edward – Colorado Quarterly, 1971
Descriptors: Commercial Television, Federal Government, Mass Media, News Media


