A study was conducted to establish a baseline of facts concerning the extent, nature, and social functions of the drinking of alcoholic beverages as depicted on prime time network television programing. A content analysis was undertaken of a random sample of programs drawn from the three major networks over a period of 14 evenings. The primary…

A study examined the use of cable television in the context of general patterns of media use and habits of media users. Data came from telephone interviews with approximately 600 household heads, a third of whom did not subscribe to cable television. Information gathered included respondents' use of newspapers, television, and radio. Cable…

Content analyses of the depiction of aggression and images of reality on Canadian television were performed on 109 program tapes of top-rated Toronto programs. Content was coded in terms of global messages communicated, character portrayals, context and setting of the program, amount and nature of conflict portrayed, and detailed information on…

This informal study of the religious uses of television, based on direct on-site discussions with religious television producers, was undertaken in order to provide a broader base of understanding of current developments in the field, and to assess the viability of a television broadcast ministry for the United Methodist Church. Discussions with…

In this speech the president of the National Broadcasting Company offers some views on the impact of new and developing home video services and technologies such as cassette recorders and cable and pay television. He also outlines his views on the competition superstations and "occasional networks" provide the commercial networks and concludes…

Although educational television is associated with the classroom, data comparing the production techniques of ETV to those employed in commercial television does not support the stereotyped image of ETV as a televised lecture. Late in 1961, five students knowledgeable in television production and specially trained as observers for this study…

Commercial television's global development into a multibillion dollar business is explored in this "Notebook." The first half consists of a transcript of a symposium on "Selling the World," with representatives of governments, universities, and the three major networks' foreign subsidiaries. The international activity of the…

The U.S. Surgeon General's report on the effects of televised violence on children is discussed--how the report began, how it was compiled, and the results. The book concludes that broadcast media influence kept the most respected social scientist investigators of the subject off the Committee, and that the final results were distorted in the…

This document, a project of the National Instructional Television Center, attempts to identify, to explain and to demonstrate desirable content and to present a production plan for television programs designed for young children. Guidelines are given for understanding the child 3 to 8 years old, for identifying learning goals which are significant…

The common description of television as an "image" is appropriate, because everything that appears on the screen reflects the image which government and big business want to present of our society. Thus, advertisers will not buy programs which have downbeat content, and the view their advertisements present is of people who are basically happy or…

In order to give local officials the basic background information about cable television, this booklet suggests the essential steps and issues which help ensure that well informed decisions about cable systems are made. Not only does it provide a checklist for determining how a cable system should be established in compliance with federal…

Monitoring of television programs has revealed that few programs present Chinese characters. The Chinese which are represented in television shows perpetuate stereotypes: either pig-tailed hatchet-killers or the clever, intelligent Charlie Chan. The networks have ignored both the large body of Chinese myths and the contribution of Chinese in…

The American Broadcasting Company's (ABC) Department of Standards and Practices follows a precise and detailed series of steps in its review of material presented over the network, to assure its conformity with the Television Code of the National Association of Broadcasters. In this process, special attention is given to programs which contain…

The Report to the Surgeon General on Television and Social Behavior appears to establish that televised violence, under certain circumstances, may increase to some degree aggressive behavior in children. This finding represents a substantial advance in our knowledge, and we at American Broadcasting Company (ABC) will manage our program planning…

The Surgeon General has stated that the time is here for action, and that the data is sufficient to justify actions. A clear and present danger of the effects of televised violence on children has been demonstrated to us all. The Foundation To Improve Television is presently before the Federal Communications Commission (FCC) with a Petition for…