This brief report outlines research completed during the first year of the 12-minute video news magazine "Channel One" to investigate the impact of this program produced by Whittle Communications on varying aspects of schooling. Six researchers with different areas of expertise addressed varying aspects of the influence of the program,…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…

Using a textualist approach (looking at meaning above and beyond overt message elements), a study examined televised public service announcements (PSAs) about Acquired Immune Deficiency Syndrome (AIDS) produced by the Ad Council and the United States Department of Health and Human Services. Both ads identify young people who should be concerned…

To determine the relationship of various forms of communication to adoption of energy conservation behavior among homeowners, and to compare the energy conserving behavior of those under 65 with those over 65, a three-year panel study was conducted in a Midwest suburban community. Heads of households who owned single family dwellings were…

This module contains a teacher's guide, student materials for a seminar on "advertising for the 80's" conducted for small business representatives, a 35mm slide presentation, and an audiocassette. The instructor guide contains an outline of the course, time plan, end-of-course critique, a script for the slide-tape presentation (with content on the…

Defining emotional responses as the interaction of three primary emotions occurring along pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness continua, a study hypothesized that (1) a systematic relationship exists between the emotions elicited by the candidate and voting behavior, and that (2) the emotions elicited by…

Prompted by the concern of parents and educators with both the process of a child's language acquisition and the amount of time spent watching television, a content analysis of children's television commercials was conducted to see if this form of mass media could be used to stimulate language skills in children. The 36 commercials were drawn from…

A study used 18 television commericals, selected as representative of a variety of executional styles and products, and generated scores for each of them on 18 dimensions of structural variation. In addition, a multivariate analysis was used to examine the relations both among the dimensions and between these dimensions and some common measures of…

What is television doing to our society and our culture? What has it done to education? Television has had a great impact on human behavior but rather than communicating, it dictates a philosophy of life, moral judgments and a lifestyle. Television presents a violent image of society where fantasy and reality are often confused. It is a system…

Violence and advertising are the most visible of many issues receiving attention in the formulation of policy by govermental agencies, the television industry, and advocacy groups. The role in policy formulation of empirical research that identifies relationships between television viewing, individual thought, and behavior is growing in several…

This is the most recent in a series of retrospective bibliographies on television and children. It includes an annotated listing of research reviews, position papers, and planning documents entered in the ERIC system in the years 1974-1977. Over 100 documents are listed in 14 categories: helping children to learn from television, new experimental…

A child whose behavior reflects only perception of a stimulus and reaction to it is considered more perceptually bound than an adult whose behavior is also directed by theories, values, and ideas. Based on this analysis three testable hypotheses emrege: (1) stimulus complexity is a better predictor of attention for the more perceptually bound, (2)…

Reviews the current research on the effects of television advertising on children and the interaction between parent and child regarding the child's consumer behavior. Suggests areas for future research. (JMF)

A study of the responses of 56 high school girls shows the cultivation effects of television beauty-related commercials on the girls' perceptions of the importance of sex appeal, youth, and beauty to women in four different roles. (GT)

The influence of television pervades American society to the extent that it seriously interferes with the development of desirable attitudes towards sexuality, nutrition, exercise, nonviolence, and general human wellness. (LH)