Maintains that parents and educators should watch what children watch on television, especially commercials. Parents and educators should teach children to critically observe and analyze the messages and assumptions of television commercials. (BB)

Assesses the television-viewing behavior of American, Japanese, and British children and examines several determinants of product-requesting behavior and parent-child conflict. (MM)

Reports on legislation on child care and regulations for children's television enacted during the 101st congress. Legislation involving block grants, Title IV-A funding, and earned income tax credits was intended to bring about quality improvement and affordability. Reauthorizations included Head Start, Follow Through, Community Services Block…

If the notion of public and private spheres seems somehow quaint or old-fashioned, the distinction between public and private corporations will be that much more obscure. Yet Channel One broadcasts in a public school classroom are indisputably the result of a contract between a private corporation (Alloy Media + Marketing) and a public corporation…

This study examined the impact of Channel One programming (i.e., television news/information programs directed toward students ages 12 to 18) on students and teachers in a school district in Minnesota. Primary objectives of the study were to: (1) determine if a correlation exists between the reception of Channel One programming and knowledge of…

Those engaged in any aspect of the production of motion pictures, television program material, or videotape presentations will find in this guide facts on the materials, equipment, processes, and techniques used in production. The entries are arranged alphabetically and describe, in language which is as non-technical as possible, the processes and…

The implementation, delivery, and impact on students of news programs delivered to schools by Channel One and CNN-Newsroom were examined in seven rural districts in Wisconsin. Investigation covered three districts using CNN and four districts using Channel One within a three-county area. Involved administrators, teachers, and students responded to…

"New Things Considered" reports on emerging trends and issues in education to policymakers and participants in SEDL-SCAN, an emerging issues tracking system being pilot tested by the Southwest Educational Development Laboratory's Policy Information Service and the State of New Mexico. This issue begins with a report on the reactions of…

This report presents findings from a study of the effects of televised beer commercials on fifth and sixth grade children (N=468), aged 10-13 years. Each child was interviewed in-person at his or her home. The findings indicated: (1) most children are frequently exposed to beer commercials on television; (2) children's skepticism of television…

Television commercials that deal with interpersonal communication fall into two types--those whose interpersonal dynamics convey the message and those in which the interaction expressed is part of the background setting. Among the former are scenarios by American Telephone and Telegraph whose emphasis is on building and maintaining relationships,…

This essay examines some of the campaign communication behavior during the 1988 presidential race in terms of ethical criteria for a participatory democracy. Overall, this campaign violated several standards for ethical behavior through strategies such as over-reliance on emotional appeals, ridicule, failure to focus on relevant issues, and…

"Channel One" is a 12-minute daily TV news program designed specifically to be broadcast to high schools. A study examined critically the content of "Channel One" commercials to determine the values, themes, formats, and appeals used to pitch products to students, with special emphasis placed on the values used and promoted in…

The commercials on the Sky Channel, the first pan-European satellite television channel, and on the West German Channel 2 (or ZDF) are analyzed in this report. The study summarizes an investigation of the economic consequences of transborder television advertising in Europe and the consequences for consumers if television advertising grows or is…

This paper argues that in presidential politics new and highly sophisticated image-building techniques and the technological means for creating messages have proliferated during the past twenty years. The paper claims that the area where the most "image-building" is conducted is the television spot advertisement, but points out that…

Emphasizing the influence of television on children, this pamphlet explores some of the major criticisms of television and discusses ways parents can help their children get the most out of television. It is argued that the major problem with television is the amount of time that it steals from our lives, time that could be spent in developing…