Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex…

This replication of a 1969 study surveyed audience attitudes of 274 elderly adults about television and its importance in their lives. The report focuses on the issues of television as entertainment, companionship function, influence of commercials on buying decisions, preferred programing, objectionable programing, and television's portrayal of…

Contains a summary of the prevailing concerns about the impact of television on the formation of values in youth and some resultant implications for curriculum and instruction. The article examines preemption of active daily play, spectatorship, deemphasis of the complexity of life, lack of creativity, speedy conflict resolution, and violence. (CT)

Discusses the misuse of language by business, military, and political interests, suggesting that teachers must lead the fight against unsound logic and corrupted language as presented to the public through the mass media. (RB)

Tells of various approaches used in New Haven, Connecticut's campaign to improve reading attitudes in school children. All facets of the community were involved in the effort, and approaches used included television commercials, radio spots, endorsements by famous people, and billboard and newspaper ads. (VJ)

Discusses the many facets of the role of television in developing countries and describes the unscripted television play, a technique being used in Kenya to inform, educate, and entertain the population. (LLS)

Explores the resources of television broadcasts for language instruction, particularly when they provide authentic models for the acquisition of communication skills illustrating the functional aspects of language, discourse strategies, and extralinguistic components of a situation. (MES)

Argues that television advertising is now the most powerful language in existence. Provides a "TV advertising test" to prove the point and outlines a unit designed to make students aware of the language of television commercials while improving their writing and thinking skills. (FL)

Describes a project preparing students to make political advertisements for television, including details for necessary hardware, script preparation, formatting, time management, and coordination with the television studio. Includes description of each role and broadcasting jargon. (Author/CK)

A full week of lessons, including field trips and speakers, is outlined to teach intermediate grade pupils to explore television and view it more critically. (SJL)

Discusses children's television viewing, particulary their exposure to advertisements for proprietary drug products, and relates this to their views of the amount of sickness in society and the reliance on medicine. (JMF)

Discusses a model of television interpretation processes regarding the influences of alcohol advertising and describes a study that tested the model with preadolescent at-risk students. Highlights include perceptions of alcohol use at home and on television; social norms; perceived realism of commercials; and intent to drink. (41 references) (LRW)

Develops and tests hypotheses concerning the relationship of different media to psychological outcomes; postulates that print media are related to analytic cognition (reason) and electronic media to syncretic cognition (emotion). Two hundred forty magazine and television advertisements are analyzed in terms of attributes and reactions they invoke.…

Examines the long-term effects of two Australian community antismoking campaigns that used television advertising to set the community agenda. Finds that, at the beginning of the campaigns, there was an immediate 2 percent drop in male and female smoking prevalence, followed by a 1.5 percent decline per year among males. (FMW)

In today's fast-paced, technological world, it is a constant battle for teachers to find new and exciting ways to challenge and engage their students. One success story involves a unique collaborative project that focuses on water resources and conservation in which students design public service announcements (PSAs) to be produced and aired on…