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Nowell, Shanedra D. – Journal of Media Literacy Education, 2019
This essay explores ways television commercials can teach both media literacy skills and social studies content knowledge. Because of their brevity and concise messages, commercials offer teachers a wide assortment of engaging, content focused lesson topics that can be used to introduce new ideas, as writing or discussion prompts to further…
Descriptors: Television Commercials, Media Literacy, Social Studies, Teaching Methods
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Roell, Christine – English Teaching Forum, 2021
Nonprofit commercials are an inspiring but often overlooked resource in language teaching. Teachers can use these short and thought-provoking films in different scenarios with communicative language activities and strategies and to help students practice skills that form part of Bloom's so-called higher-thinking skills, such as creating (using…
Descriptors: Television Commercials, Audiovisual Aids, Films, Second Language Instruction
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Riaz, Mehvish – Journal of Language and Linguistic Studies, 2019
English as an international language has left its impact on all the languages being spoken in the world. This impact has led to a world-wide language variation on a large scale. This variation can be evidently observed in the form of code-mixing and code-switching. The study explores and analyzes the frequency of code-mixing in the TV ads…
Descriptors: Language Variation, Code Switching (Language), Foreign Countries, Linguistic Borrowing
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Balci, Velittin; Özgen, Caner – Journal of Education and Training Studies, 2017
A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…
Descriptors: Semiotics, Advertising, Mass Media Effects, Athletics
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Bowes, David R. – American Journal of Business Education, 2014
Video clips are an excellent way to enhance lecture material. Television commercials are a source of video examples that should not be overlooked and they are readily available on the internet. They are familiar, short, self-contained, constantly being created, and often funny. This paper describes several examples of television commercials that…
Descriptors: Television Commercials, Teaching Methods, Banking, Economics Education
Joo, Mingyu – ProQuest LLC, 2012
Advertising has been one of the most important marketing variables for both practices and academic literature, and it has been generally known to raise the firm's market share (Ataman, van Heerde, and Mela 2010). However, under the contemporary market environment, advertising's impact may be more complicated. For example, in advance…
Descriptors: Advertising, Sales Occupations, Salesmanship, Costs
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Clayton, Michael J.; Cavanagh, Kevin V.; Hettche, Matt – Journal of Marketing for Higher Education, 2012
American universities receive millions of dollars worth of media exposure every year via Public Service Announcements (PSAs) broadcast during their respective school's athletic competitions. This research explores the message strategies and executional devices used by NCAA FBS (National Collegiate Athletic Association Football Bowl Subdivision)…
Descriptors: Universities, Television Commercials, Marketing, College Athletics
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Kahl, David H., Jr. – Communication Teacher, 2012
Communicators are involved in persuasion every day. For students to be effective in their persuasive attempts, they need experiential practice in creating and evaluating persuasive messages that utilize persuasive strategies. Persuasive strategies can help speakers to influence their audiences to accept proposed ideas and the possible…
Descriptors: Persuasive Discourse, Communication Strategies, Experiential Learning, Class Activities
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Adam, Aimee; Manson, Todd M. – Teaching of Psychology, 2014
In two studies, we assessed the effectiveness of a classroom activity designed to increase students' ability to think critically. This activity involved watching and discussing an infomercial that contained pseudoscientific claims, thus incorporating course material on good research design and critical thinking. In Study 1, we used a…
Descriptors: Critical Thinking, Active Learning, Television Commercials, Scientific Attitudes
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Larrotta, Clarena – Adult Learning, 2017
Rhetorical analysis was a required unit of study for college students enrolled in intermediate English as a second language (ESL) composition. Twenty-six students participated in a project creating an original product and its infomercial. The project aimed at increasing student motivation to continue writing essays in English and providing a space…
Descriptors: Second Language Learning, English (Second Language), Advanced Students, Writing (Composition)
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Guillaumier, Ashleigh; Bonevski, Billie; Paul, Christine – Health Education Research, 2015
Television advertisements, packaging regulations and health warning labels (HWLs) are designed to communicate anti-smoking messages to large number of smokers. However, only a few studies have examined how high smoking prevalence groups respond to these warnings. This study explored how socioeconomically disadvantaged smokers engage with health…
Descriptors: Smoking, Health Behavior, Health Promotion, Qualitative Research
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Lee, Heng; Hsu, Chih-Cheng; Chen, Fu-Li; Yen, Yea-Yin; Lin, Pi-Li; Chiu, Yu-Wen; Lee, Chien-Hung; Peng, Wu-Der; Chen, Ted; Lu, Di-Lin; Huang, Hsiao-Ling – Journal of School Health, 2014
Background: Adolescents who perceive easy access to tobacco are more likely to acquire cigarettes and experience smoking. This study assesses area disparities in perceptions of access to tobacco and cigarette purchasing experiences among schoolchildren. Methods: Data on children's tobacco-related variables were obtained from the Control of…
Descriptors: Foreign Countries, Smoking, Drinking, Purchasing
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Warrier, Sheela; Ebbeck, Marjory – Early Child Development and Care, 2014
This article focuses on aspects of children's rights as portrayed in television. The results of a six-month research study show analyses of television content of Channel 5, which is the only free-to-air, 24-hour, English-language entertainment channel in Singapore. The results identify the role of television in assisting Singapore to meet its…
Descriptors: Foreign Countries, Television, Childrens Rights, Television Research
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Johnson, Jason – Journal of Marketing for Higher Education, 2010
This essay examines the deliberately humorous approaches undertaken in two recent higher education marketing endeavors: The American Council on Education's "Solutions for Our Future" campaign and Stanford's "Hail, Stanford, Hail" initiative. Three television commercials from each project are described and discussed in light of a view of comedy…
Descriptors: Higher Education, Student Recruitment, Comedy, Humor
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Li, Lean Mei – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2011
Malaysia is a multiracial country with a diverse range of religions, leading to a broad range of religious festivals throughout the year. In recent years, corporate giants such as Petronas, Telekom Malaysia (TM), Tenaga and Astro have taken to airing television commercials (TVCs) that contain a local touch when greeting their customers. Perhaps…
Descriptors: Television Commercials, Foreign Countries, Television, Information Technology
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