NotesFAQContact Us
Collection
Advanced
Search Tips
What Works Clearinghouse Rating
Showing 1 to 15 of 817 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Holiday, Steven – Journal of Early Childhood Literacy, 2023
One of the staple components of "Sesame Street" over the last 50 years is the short, animated segments that periodically interrupt the narratives and focus on brief educational and literacy concepts. Histories of the show have recognized these segments and referred to them as commercials, but to date, literature lacks a comprehensive…
Descriptors: Early Childhood Education, Literacy, Childrens Television, Educational Strategies
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Mine Kar; Neriman Saygili – Turkish Online Journal of Educational Technology - TOJET, 2024
In this study, since no candidate received more than fifty percent of the votes in the TRNC Presidential election held on October 11, 2020, the election campaign visions of the candidates who made it to the second round and their latest commercials were analyzed using discourse analysis. For this purpose, the political advertising campaign…
Descriptors: Foreign Countries, Political Campaigns, Advertising, Television Commercials
Peer reviewed Peer reviewed
Direct linkDirect link
Titus, Andrea R.; Thrasher, James F.; Gamarel, Kristi E.; Emery, Sherry L.; Elliott, Michael R.; Fleischer, Nancy L. – Health Education & Behavior, 2023
Background: The prevalence of smoking is higher among sexual minority (SM) individuals compared with heterosexuals. The impact of televised anti-tobacco mass media campaigns on smoking outcomes among SMs is not known. Aims: We examined whether televised anti-tobacco advertising was differentially associated with current smoking and smoking…
Descriptors: Smoking, Health Behavior, Adults, Mass Media Effects
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Selim Çavus; Mükerrem Yilmaz – Turkish Online Journal of Educational Technology - TOJET, 2024
The field of advertising has a structure that shapes consumer preferences and behaviors. The field of advertising undertakes the tasks of reflecting cultural values and norms, reinforcing or changing gender roles, and supporting social responsibility and campaigns. In addition, advertising, whose main purpose is sales, has a structure that shapes…
Descriptors: College Students, Artificial Intelligence, Advertising, Influence of Technology
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Nowell, Shanedra D. – Journal of Media Literacy Education, 2019
This essay explores ways television commercials can teach both media literacy skills and social studies content knowledge. Because of their brevity and concise messages, commercials offer teachers a wide assortment of engaging, content focused lesson topics that can be used to introduce new ideas, as writing or discussion prompts to further…
Descriptors: Television Commercials, Media Literacy, Social Studies, Teaching Methods
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Roell, Christine – English Teaching Forum, 2021
Nonprofit commercials are an inspiring but often overlooked resource in language teaching. Teachers can use these short and thought-provoking films in different scenarios with communicative language activities and strategies and to help students practice skills that form part of Bloom's so-called higher-thinking skills, such as creating (using…
Descriptors: Television Commercials, Audiovisual Aids, Films, Second Language Instruction
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Riaz, Mehvish – Journal of Language and Linguistic Studies, 2019
English as an international language has left its impact on all the languages being spoken in the world. This impact has led to a world-wide language variation on a large scale. This variation can be evidently observed in the form of code-mixing and code-switching. The study explores and analyzes the frequency of code-mixing in the TV ads…
Descriptors: Language Variation, Code Switching (Language), Foreign Countries, Linguistic Borrowing
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Balci, Velittin; Özgen, Caner – Journal of Education and Training Studies, 2017
A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…
Descriptors: Semiotics, Advertising, Mass Media Effects, Athletics
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Bowes, David R. – American Journal of Business Education, 2014
Video clips are an excellent way to enhance lecture material. Television commercials are a source of video examples that should not be overlooked and they are readily available on the internet. They are familiar, short, self-contained, constantly being created, and often funny. This paper describes several examples of television commercials that…
Descriptors: Television Commercials, Teaching Methods, Banking, Economics Education
Joo, Mingyu – ProQuest LLC, 2012
Advertising has been one of the most important marketing variables for both practices and academic literature, and it has been generally known to raise the firm's market share (Ataman, van Heerde, and Mela 2010). However, under the contemporary market environment, advertising's impact may be more complicated. For example, in advance…
Descriptors: Advertising, Sales Occupations, Salesmanship, Costs
Peer reviewed Peer reviewed
Direct linkDirect link
Clayton, Michael J.; Cavanagh, Kevin V.; Hettche, Matt – Journal of Marketing for Higher Education, 2012
American universities receive millions of dollars worth of media exposure every year via Public Service Announcements (PSAs) broadcast during their respective school's athletic competitions. This research explores the message strategies and executional devices used by NCAA FBS (National Collegiate Athletic Association Football Bowl Subdivision)…
Descriptors: Universities, Television Commercials, Marketing, College Athletics
Peer reviewed Peer reviewed
Direct linkDirect link
Adam, Aimee; Manson, Todd M. – Teaching of Psychology, 2014
In two studies, we assessed the effectiveness of a classroom activity designed to increase students' ability to think critically. This activity involved watching and discussing an infomercial that contained pseudoscientific claims, thus incorporating course material on good research design and critical thinking. In Study 1, we used a…
Descriptors: Critical Thinking, Active Learning, Television Commercials, Scientific Attitudes
Peer reviewed Peer reviewed
Direct linkDirect link
Kahl, David H., Jr. – Communication Teacher, 2012
Communicators are involved in persuasion every day. For students to be effective in their persuasive attempts, they need experiential practice in creating and evaluating persuasive messages that utilize persuasive strategies. Persuasive strategies can help speakers to influence their audiences to accept proposed ideas and the possible…
Descriptors: Persuasive Discourse, Communication Strategies, Experiential Learning, Class Activities
Peer reviewed Peer reviewed
Direct linkDirect link
Larrotta, Clarena – Adult Learning, 2017
Rhetorical analysis was a required unit of study for college students enrolled in intermediate English as a second language (ESL) composition. Twenty-six students participated in a project creating an original product and its infomercial. The project aimed at increasing student motivation to continue writing essays in English and providing a space…
Descriptors: Second Language Learning, English (Second Language), Advanced Students, Writing (Composition)
Peer reviewed Peer reviewed
Direct linkDirect link
Guillaumier, Ashleigh; Bonevski, Billie; Paul, Christine – Health Education Research, 2015
Television advertisements, packaging regulations and health warning labels (HWLs) are designed to communicate anti-smoking messages to large number of smokers. However, only a few studies have examined how high smoking prevalence groups respond to these warnings. This study explored how socioeconomically disadvantaged smokers engage with health…
Descriptors: Smoking, Health Behavior, Health Promotion, Qualitative Research
Previous Page | Next Page »
Pages: 1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  ...  |  55