Having Double Trouble?.

Leftwich, Kathy

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ERIC Number: EJ561265

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Having Double Trouble?

Leftwich, Kathy

Currents, v24 n2 p24-28 Feb 1998

To improve matching gift numbers in fund-raising campaigns, colleges and universities can use these techniques: flagging potential matches during phonathons; broadcasting the matching-gift message on the phone, in pledge reminders, with leaflets, and in publications; focusing on companies that employ many alumni; improving follow-through on pledges; and thanking donors appropriately. (MSE)

Descriptors: Alumni, College Administration, Donors, Fund Raising, Higher Education, Industry, Information Dissemination, Interpersonal Communication, Phonathons, Program Administration, Public Relations, School Business Relationship, School Publications, Telephone Usage Instruction

Publication Type: Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A