The Public Relations section of the Proceedings contains the following 15 papers: "The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation by Web Site Decision-Makers" (Candace White and Niranjan Raman); "Enlightened Self Interest--An Ethical Baseline for Teaching Corporate Public Relations" (Patricia T. Whalen); "Public Relations' Potential Contribution to Effective Healthcare Management" (Chandra Grosse Gordon and Kathleen S. Kelly); "Paychex PR: Does It Contradict the Excellence Study?" (Andrea C. Martino); "Exploring an IMC Evaluation Model: The Integration of Public Relations and Advertising Effects" (Yungwook Kim); "Public Relations and the Web: Measuring the Effect of Interactivity, Information, and Access to Information in Web Sites" (Michelle O'Malley and Tracy Irani); "Conflict Resolution: The Relationship between Air Force Public Affairs and Legal Functions" (James William Law); "Organizations and Public Relations: Institutional Isomorphism" (Hyun Seung Jin); "No, Virginia, It's Not True What They Say about Publicity's 'Implied Third-Party Endorsement' Effect" (Kirk Hallahan); "Searching for Excellence in Public Relations: An Analysis of the Public Relations Efforts of Five Forestry Companies in the U.S." (Kimberly Gill); "Fess Up or Stonewall? An Experimental Test of Prior Reputation and Response Style in the Face of Negative News Coverage" (Lisa Lyon and Glen T. Cameron); "Learning to Swim Skillfully in Uncharted Waters: Doris E. Fleischman, 1913-1922" (Susan Henry); "High Tech vs. High Concepts: A Survey of Technology Integration in U.S. Public Relations Curricula" (Patricia A. Curtin, Elizabeth M. Witherspoon, and Dulcie M. Straughan); "Women in the Public Relations Trade Press: A Content Analysis of 'Tide' and 'Public Relations Journal' (1940s through 1960s)" (Patricia Curtin and Karen S. Miller); and "Teaching Public Relations Campaigns: The Current State of the Art" (Vincent L. Benigni and Glen T. Cameron). (CR)