Research mathematics departments promote scholarly activities primarily focused on traditional mathematical research. These departments also have a role to play in advancing high-quality teaching, student mentoring, K-12 outreach, and the mathematical education of preservice teachers. A significant number of faculty pursue these activities and enjoy varying levels of support. This chapter describes the benefits that accrue to a department that supports these activities while also recognizing the challenges that are often presented. The authors offer the perspective of an established outreach mathematician and that of a senior administrator who has actively supported outreach from his time as a mathematics department chair through his role as a college dean, provost, and now a university president. They argue that support can be provided at several levels from within the department and across the university, with a specific emphasis on setting clear guidelines for tenure and promotion based on nontraditional scholarly output in the areas of education and outreach. [For the complete volume, "Mathematics Matters in Education: Essays in Honor of Roger E. Howe. Advances in STEM Education (ASTEME)," see ED607653.]