ERIC Number: EJ730196
Record Type: Journal
Publication Date: 2004-Jul
Pages: 11
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0010-0277
EISSN: N/A
Assessing Automaticity in Audiovisual Speech Integration: Evidence from the Speeded Classification Task
Soto-Faraco, Salvador; Navarra, Jordi; Alsius, Agnes
Cognition, v92 n3 pB13-B23 Jul 2004
The McGurk effect is usually presented as an example of fast, automatic, multisensory integration. We report a series of experiments designed to directly assess these claims. We used a syllabic version of the "speeded classification" paradigm, whereby response latencies to the first (target) syllable of spoken word-like stimuli are slowed down when the second (irrelevant) syllable varies from trial to trial. This interference effect is interpreted as a failure of selective attention to filter out the irrelevant syllable. In Experiment 1 we reproduced the syllabic interference effect with bimodal stimuli containing auditory as well as visual lip movement information, thus confirming the generalizability of the phenomenon. In subsequent experiments we were able to produce (Experiment 2) and to eliminate (Experiment 3) syllabic interference by introducing "illusory" (McGurk) audiovisual stimuli in the irrelevant syllable, suggesting that audiovisual integration occurs prior to attentional selection in this paradigm.
Descriptors: Classification, Auditory Perception, Visual Perception, Syllables, Linguistics, Auditory Stimuli, Visual Stimuli, Multisensory Learning, Sensory Integration, Experiments, Audiovisual Communications, Speech Communication
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A

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