This quantitative study examined the factors related to college choice for current NCAA Division III student-athletes. The study utilized a survey instrument for data collection to help determine which factors were most influential, and to what degree of influence the factors had, in the college choice process for these student-athletes. The researcher reviewed the demographic variables of gender, socioeconomic status, sport, ethnicity, and transfer status to explore their potential effect on college choice. Student-athlete college choice has been explored in the past, but there is a lack of focus on the Division III level. Athletic aid is not permitted at the NCAA Division III level, which makes these student-athletes a unique subset from their Division I and Division II counterparts. Data collection included the electronic administration of a survey. The survey was sent to all 446 NCAA Division III athletic directors, with the request to pass along to their student-athletes. This study aims to contribute to the body of literature on student-athlete college choice, social exchange theory as it relates to athletics, and NCAA Division III athletics. Findings from this study may be used by school administrators, coaches, and enrollment v managers in order to recruit more efficiently and increase retention rates for student-athletes. The findings from this study support that coaches, athletic administrators and institutional enrollment managers should give considerable weight to the eight college choice factors that emerged as the most influential among NCAA Division III student-athletes. The emergence of these factors is consistent with the theoretical framework of social exchange theory and college choice theory. The findings from this study also support that the demographic variables of gender, socioeconomic status, sport, ethnicity, and transfer status are also consistent with the theoretical framework of social exchange theory and college choice theory. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]