The Impact of Family Group Interaction on Children's Understanding of Television Advertising.

Reid, Leonard N.

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Peer reviewed

ERIC Number: EJ214156

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

The Impact of Family Group Interaction on Children's Understanding of Television Advertising.

Reid, Leonard N.

Journal of Advertising, v8 n3 p13-19 Sum 1979

Suggests that a child's level of understanding of advertising is a product of family group interaction concerning consumer-related skills and other social experiences that the child brings to viewing situations. (Author/RL)

Descriptors: Advertising, Children, Childrens Television, Elementary Education, Family Environment, Family Influence, Merchandising, Social Experience, Television Commercials, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A