Item Desirability Effects in Compliance-Gaining Research: Seven Studies Documenting Artifacts in the Strategy Selection Procedure.

Burleson, Brant R.; And Others

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Peer reviewed

ERIC Number: EJ374877

Record Type: Journal

Publication Date: 1988

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Item Desirability Effects in Compliance-Gaining Research: Seven Studies Documenting Artifacts in the Strategy Selection Procedure.

Burleson, Brant R.; And Others

Human Communication Research, v14 n4 p429-86 Sum 1988

Argues that selection procedures (subjects rate a list of preformulated message strategies) are much less sensitive than construction procedures (subjects construct their own message strategies) in compliance-gaining research, due to a type of social desirability bias known as the item desirability effect. (JAD)

Descriptors: Communication Research, Compliance (Psychology), Predictor Variables, Research Methodology, Social Desirability

Publication Type: Journal Articles; Reports - Research; Speeches/Meeting Papers

Education Level: N/A

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Language: English

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