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ERIC Number: ED324492
Record Type: Non-Journal
Publication Date: 1990
Pages: 62
Abstractor: N/A
ISBN: ISBN-1-85338-162-4
ISSN: N/A
EISSN: N/A
Supporting Enterprise. A College Contribution.
Bolton, John F.; Cook, David
This report describes the experience of one college--Percival Whitley College in Calderdale, England--in contributing to the strategy for economic regeneration of the surrounding metropolitan district. It charts the success of the borough and the college working together to attract national and European funding. A checklist for implementing enterprise is provided to assist colleges considering similar developments in support of enterprise. Section 2 sets out in more detail the establishment by the college, in partnership with the private sector, of a successful enterprise training unit within a larger enterprise framework. Section 3 examines closely the curriculum and delivery of enterprise training and makes comparisons with the HANDS (Help, Advice, New Development Support) Enterprise Agency spiral curriculum. Responsiveness and flexibility are emphasized as keynotes for the rapid growth of the college satellite and the spread of the enterprise concept throughout the college curriculum. Section 4 analyzes a number of key marketing strategies, including the promotion of a 3-day Enterprise Fiesta. Appendices include proposals for cooperation with the Dean Clough Industrial Park; Ernest Hall's talk on self-employment; suggestions for selecting a package for enterprise training; and a checklist for evaluating the package. (YLB)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Further Education Unit, London (England).
Identifiers - Location: United Kingdom (England)
Grant or Contract Numbers: N/A