Developing Graduate Sales Professionals through Co-operative Education and Work Placements: A Relationship Marketing Approach.

Ellis, Nick

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Peer reviewed

ERIC Number: EJ598663

Record Type: Journal

Publication Date: 2000

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0309-0590

EISSN: N/A

Developing Graduate Sales Professionals through Co-operative Education and Work Placements: A Relationship Marketing Approach.

Ellis, Nick

Journal of European Industrial Training, v24 n1 p34-42 2000

A literature review and data from 346 British business studies students identified the importance of relationship marketing approaches in business and highlighted the need for students to gain experience in work placements. Careful management of work placements by universities is required. (SK)

Descriptors: College Administration, College Students, Cooperative Education, Foreign Countries, Higher Education, Interprofessional Relationship, Job Placement, Marketing, Sales Occupations, Student Employment

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: United Kingdom

Grant or Contract Numbers: N/A