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Anja Taylor; Helen Jossberger; Hans Gruber – Vocations and Learning, 2026
Understanding how salespeople structure and reason through customer conversations is central to explaining expertise in sales, yet research is lacking about their cognitive representations. This study investigates how salespeople at different levels of expertise conceptualise a typical sales interaction and how their underlying cognitive…
Descriptors: Sales Occupations, Salesmanship, Expertise, Cognitive Processes
Sumi Lee; Kyung Nam Kim; Yob Ha; Caleb Seung-hyun Han – New Horizons in Adult Education & Human Resource Development, 2026
In today's knowledge-intensive and digitally connected environment, knowledge sharing is a strategic imperative for sustainable organizational performance. This study investigates how coworker trust and IT usage influence knowledge sharing and, ultimately, contribute to organizational sustainability. Drawing on Knowledge Management (KM) theory,…
Descriptors: Trust (Psychology), Employees, Knowledge Management, Foreign Countries
April Kemp; Elizabeth R. McDougal; Nicole A. Flink; Rebecca Dingus – Journal of Marketing Education, 2026
This exploratory study examines how language use in student sales role-plays may reflect learned behaviors and adaptability, key components of sales performance that are often overlooked by rubric-based assessments. Drawing on social learning theory and adaptive selling theory, we analyze transcripts from undergraduate sales role-plays using five…
Descriptors: Undergraduate Students, Higher Education, Salesmanship, Sales Occupations
Cataldo Giuliano Gemmano; Maria Luisa Giancaspro; Amelia Manuti – Journal of Workplace Learning, 2026
Purpose: Team processes that support learning play a key role in enabling individual development to increase work performance and results. Yet, empirical research clarifying how such support translates into work performance remains limited. This study aims to focus on the role of informal transfer activities (ITAs), defined as informal behaviors…
Descriptors: Teamwork, Cooperative Learning, Informal Education, Transfer of Training
Promsorn Dejakawincool; Pattarawat Jeerapattanatorn; Thanapat Sripan – Journal of Education and Learning, 2026
The rapid digital transformation of the global economy has reshaped the competencies required of sales employees, shifting their roles from transactional intermediaries to digitally informed advisors. While extensive research has examined digital marketing strategies and organizational-level transformations, limited attention has been given to the…
Descriptors: Literature Reviews, Sales Occupations, Salesmanship, Job Skills
Silvio Cardinali; Marta Giovannetti; Pia Hautamäki; Karina Burgdorff Jensen – Journal of Marketing Education, 2025
Sales education has evolved significantly due to trends such as sales transformation, hybrid sales, and the growing relevance of sales in complex digital markets. However, there is a lack of comprehensive educational research that can propose curriculum designs based on the most relevant competencies for the industry and help respond to recent…
Descriptors: Competency Based Education, Curriculum Design, Sales Occupations, Business Education
Titta Pitman; Jonna Koponen; Anssi Tarkiainen – Cogent Education, 2023
As modern business-to-business (B2B) sales have become more complex; recruiters are turning to business schools to find educated and motivated sales professionals to fill the employment demand gap that has risen. This study provides important information about business students' intentions regarding pursuing careers in B2B sales, as there are no…
Descriptors: Salesmanship, Business Schools, Sales Occupations, College Students
Basil G. Upton – ProQuest LLC, 2024
The leadership styles and behaviors of supervisors preferred by pharmaceutical sales professionals during periods of varied sales performance were explored in this qualitative study. A phenomenological approach was used to address the gap in research on how the leadership styles of the supervisors of pharmaceutical salespeople affect the…
Descriptors: Leadership Styles, Supervisors, Employer Employee Relationship, Sales Occupations
Lindsay R. Levine; Timothy C. Heinze; Adam Puckett – Marketing Education Review, 2024
Nonverbal communication impacts a broad range of human interactions and bears significant influence on understanding and perceptions. One of the most influential categories of nonverbal communication is kinesics, which includes physical gestures and other body movements. The current study develops a foundation for future kinesics education in…
Descriptors: Nonverbal Communication, Sales Occupations, Performance, Evaluation
Ulrik Brandi – Studies in the Education of Adults, 2024
This paper seeks to bridge the existing knowledge gap between workplace learning and life course studies by investigating how young adults in the retail industry identify, pursue, and actualise learning opportunities in their workplaces. It considers the elements from their life course that either facilitate or impede these learning opportunities.…
Descriptors: Young Adults, Retailing, Sales Occupations, Workplace Learning
Lisa L. Scribner; Duleep Delpechitre; Matthew M. Lastner – Journal of Marketing Education, 2025
Sales education has experienced significant growth recently, both in the number of schools offering sales programs and in the amount of pedagogical attention dedicated to advancing the field. However, one area that has not been given adequate attention is the sales curriculum. To date, few scholarly articles have examined sales curricula from a…
Descriptors: Sales Occupations, Business Education, Curriculum Development, Alignment (Education)
Sitthimet Solthong; Xavier Parisot; Vincent Ribiere – Knowledge Management & E-Learning, 2024
Coaching has become an increasingly popular intervention tool for improving organizational performance. Among various benefits, coaching interventions can assist organizations with becoming learning organizations by developing a knowledge-sharing culture and strengthening knowledge flows. Nevertheless, there is insufficient empirical evidence…
Descriptors: Foreign Countries, Coaching (Performance), Intervention, Sales Occupations
Mandy Barefoot; J. Michael Martinez – Sport Management Education Journal, 2025
Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide…
Descriptors: Team Sports, Sales Occupations, Merchandising, Salesmanship
Beng Kok Ong – International Journal of Social Research Methodology, 2024
This article examines how rigour is achieved in the Abductive Research Strategy (ARS). It begins with a review of some of the arguments about objectivity and rigour in social sciences, which shows that quantitative and qualitative researchers hold different meanings of objectivity and therefore different ways of achieving rigour in their research.…
Descriptors: Research Methodology, Social Science Research, Qualitative Research, Statistical Analysis
Christine Lai Bennejean; Andrea L. Dixon – Journal of Marketing Education, 2025
This special issue responds to the call for renewed attention to sales curriculum design by examining three intersecting trends: the rapid transformation of the sales profession, the evolving characteristics of today's college students, and the widening gap between traditional university teaching methods and the demands of contemporary sales…
Descriptors: Sales Occupations, Business Education, Curriculum Design, College Students

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