The New Rural Society project concerns itself with the deterioration of America through urban overcrowding and rural depletion. Coupled with experimentation and pilot testing, the study is designed to demonstrate that imaginative application of telecommunication will enable business and government departments to function effectively though their operations remain in big cities. Specifically, the paper discusses how communications technology can considerably improve conditions in employment opportunities; educational services; health care; and social, cultural, and recreational pursuits--the major reasons for migration from rural areas. It is stated that by the year 2,000, and at the current rate, 2/3 of the people in the United States will live in 12 major urban centers. More than 1/2 of them will be concentrated in 3 megalopolies comprising only a few percent of the country's total land area. The studies reveal that pollution and the incidence of crime per unit population increases with the size of cities. A request for the Rocky Mountain States and their Governors to join the New Rural Society project in establishing a planning and action program is included in the conclusion of this paper. (HBC)