Certifying Effect and Consumer Effect: Some Remarks on Strategies Employed by Higher Education Institutions.

Girod de l'Ain, Bertrand

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ERIC Number: EJ240780

Record Type: CIJE

Publication Date: 1981-Jan

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Certifying Effect and Consumer Effect: Some Remarks on Strategies Employed by Higher Education Institutions.

Girod de l'Ain, Bertrand

Higher Education, v10 n1 p55-71 Jan 1981

Institutions wishing to increase the perceived value of their degrees or awards do so by increasing demand for those degrees, by stimulating applications for admission (the certifying effect) and even reducing graduates. Receipt of one of these degrees increases chances of success and affluence (the consumer effect). (MSE)

Descriptors: College Applicants, Competitive Selection, Degrees (Academic), Educational Benefits, Educational Demand, Educational Economics, Educational Supply, Higher Education, Marketing, Professional Education, Public Relations, Reputation, Status, Student Recruitment

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

Grant or Contract Numbers: N/A