Graduate programs in business and STEM fields face a persistent challenge of recruiting and enrolling domestic Black and Latinx students. As an administrator for one such program, the M.S. in Product Management program, located in the Northeastern United States, I aimed to increase the number of domestic-born Black and Latinx applicants to consist of 15% of domestic applicants to the MS program by 2023 based on the benchmark from the M.S.P.M program's previous admissions cycles of zero enrolled students of Color and only two applicants of Color. For this inquiry, I developed interview and survey protocols, based on English and Umbach's (2016) framework around graduate school choice, and conducted nine one-on-one interviews with participants who met the selected criteria. One inquiry question guided the design of this study: What lived experiences influence graduate school aspiration, both in general and for those looking to break into the tech industry, among domestic Black and Latinx people? The key findings of this inquiry included: (a) cost-benefit analysis is a major factor for prospective graduate students of Color; (b) habitus, further developed through college and early professional years, improves the prospect of graduate school aspiration; and (c) prospective students' interest in graduate education is influenced by the barriers to entry, or lack thereof, for graduate programs. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]