Under the sponsorship of the Carnegie Corporation and the Ford Foundation, a study was instituted to examine research and development in the educational materials industry. Using the open-ended interview method, data was collected from executives of major book publishers and their subsidiaries, and producers of materials other than books.…

This book is concerned with the approximately 60% of capable adolescent readers who have little or no inclination to read creative literature. The possible causes of this reluctance to read are examined and various solutions to the problems are discussed. Chapters focus on the reading interests and motivations of teenagers, on the reasons that…

Under the sponsorship of the Carnegie Corporation and the Ford Foundation, a study was instituted to examine research and development in the educational materials industry. Using the open-ended interview method, data was collected from executives of major book publishers and their subsidiaries, and producers of materials other than books.…

Cited are approximately 600 paperback books relevant to minority groups in the United States. References are listed under the following headings: African history and culture; Afro-American history; American Indians; Spanish-speaking peoples; other minorities; education and youth; religion, and literature. Also included are a selected list of…

An attempt is made in this textbook to give the reader a full description of the mass communication industries, introduce him to all areas of professional work in journalism and communications, and point out for him the importance of the communicator in modern society. Major divisions within the book describe the role of mass communications, the…

Magazine journalism is not dead, despite the demise of many giant publications, but is thriving in new forms on the threshold of a new era whose trademark is urbanism. New publications recently appearing are primarily special audience magazines designed to fill the specific information needs of new groupings of readers. Since most of these new…

The content of journals, bibliographic standardization, abstracting and indexing services, and international editorial cooperation were discussed at the May 16-18, 1972 symposium. The program included the following topics: (1) survey of periodical publishing in documentation, librarianship and archives; (2) improvement of editing and publishing in…

The objectives of the Publisher's Alert Service (PAS) is to announce the availability of educational programs and products to all potential publishers. This report provides the Office of Education with recommendations for improvements to the PAS. It includes: 1) information on the status of current announcements that would normally appear in a…

The goal of this conference was not exchange of information, but rather, identification of the decisions that should be made by higher education, industry, and government to facilitate the valid growth of the instructional use of the computer. Four major questions concerned the conferees: What will be the computer's capabilities and cost? How will…

The United States Training and Employment Service General Aptitude Test Battery (GATB), first published in 1947, has been included in a continuing program of research to validate the tests against success in many different occupations. The GATB consists of 12 tests which measure nine aptitudes: General Learning Ability; Verbal Aptitude; Numerical…

The United States Training and Employment Service General Aptitude Test Batrery (GATB), first published in 1947, has been included in a continuing program of research to validate the tests against success in many different occupations. The GATB consists of 12 tests which measure nine aptitudes: General Learning Ability; Verbal Aptitude; Numerical…

The United States Training and Employment Service General Aptitude Test Battery (GATB), first published in 1947, has been included in a continuing program of research to validate the tests against success in many different occupations. The GATB consists of 12 tests which measure nine aptitudes: General Learning Ability; Verbal Aptitude; Numerical…

Designed to meet the job-related metric measurement needs of bindery operations students, this instructional package is one of six for the communication media occupations cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students who already know the occupational terminology,…

This discussion of the difficulties involved in acquiring materials for academic libraries in Nigeria uses statistics at one university to demonstrate the drop in foreign exchange based orders. Alternatives to overseas purchasing, including local purchasing, gifts and exchanges, and resource sharing programs, are also discussed. (CLB)

Reviews key developments in information technologies, and describes the possible convergence of these developments in the creation of a new publishing and communication medium. The impact of this technology on the organization and role of libraries is discussed. (4 references) (CLB)