Discusses the lack of library services in California, which has the lowest librarian to student ratio of any state in the nation. The need for standards for library accreditation, strategies for publicizing the conditions in California, and the effort to pass new legislation to generate support for California's school libraries are described. (KRN)

An inclusion audit looks at the messages that a camp conveys to campers, parents, and the public and evaluates whether those messages are congruent with policies of acceptance and inclusion of diversity. Elements include reviewing camp promotional materials, the camp mission statement, and the location of advertising; evaluating forms; examining…

Describes a study conducted at the Utah State University library that investigated electronic database awareness and use by 856 administrators and teaching faculty. Responses to a survey revealed the need for greater publicity regarding new electronic acquisitions, training opportunities, and methods of remote access. (Author/LRW)

Anecdotes of college and university public relations problems and experiences illustrate 10 principles in managing campus controversy. Issues discussed include promptness of dissemination, accuracy of information, deciding how much of the story needs to be told, establishing a relationship of trust with the media, educating faculty about media…

A project examined information currently made available by colleges of further education in Scotland to users and the marketing strategies used. Thirty-eight of 45 colleges completed a questionnaire on current marketing practice. Other activities included focus groups and interviews with students and members of the general public and a postal…

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

This combination handbook, guidebook, and how-to-do-it manual presents useful marketing and fund-raising strategies for those involved in promoting and funding the arts. Case histories of funding programs and promotions are presented along with advice and guidance on: tapping the corporate treasury; unusual direct-mail techniques; and the use of…

This guide, which was developed with input from more than 120 Job Training Partnership Act (JTPA) programs across the United States, is designed to give JTPA program staff new ideas for conducting their targeting, outreach, and recruitment efforts. Presented first are an overview of the guide's contents and suggestions for using it. The first five…

This guide is the third in a series of guidelines designed to be a framework for positive action at the school site and in the classroom through the High Schools That Work program, an effort to raise the achievement of career-bound students. Its purpose is to help high schools determine where they are in relation to the goals and key practices of…

As Mississippi approaches the 21st century and an increasingly more competitive business climate, the state faces a critical need for work force development and better adult basic education. According to 1990 data, Mississippi contributes only 8.5 percent of funding for adult education (the remaining 91.5 percent comes from federal sources) to…

An Urban League project in Springfield, Illinois, provided instruction in small business management to persons who had been convicted of a crime. Phase II of the project required designing a self-instructional workbook and tape to be used when classes were not available. A resource guide listing agencies providing assistance to business persons…

Guidelines for developing a communications strategy for educators involved in school restructuring are offered in this handbook, which stresses the necessity of building support among different audiences. Chapter 1 discusses getting started and explains how to develop a state/district and school communications plan. Chapter 2 offers ways to build…

This manual is intended as a guide and a resource for staff and volunteers in small public libraries in Alaska. It is for libraries managed by local residents that have not had training in operating and managing a library. Some of the chapters may be useful to other types of libraries, such as a small school library or a church library. The guide…

This book presents a step-by-step account of how to work with print and electronic media to achieve higher education marketing results. Chapters examine how to be the media/marketing person on campus, develop a media and marketing plan, gain access to the press and market the institution through news and the media, and getting higher education…

A wide variety of internal and external communication methods used by the Piqua City School District (Ohio) are described. A philosophy statement is followed by descriptions of the roles of the board of education, the community, the teachers, the superintendent, and the media in an effective communications program. Among the 41 external…