The popular art of William F. "Buffalo Bill" Cody--lithographic posters advertising his Wild West Show and depicting the Indians who performed in it--created the visual image of the American Indian that we have come to know as the Siouan stereotype. By contrast the artists' images of the American Indian were inaccessible to the general…

Because of an increasing proportion of nonparents in communities, schools must learn to use newspapers, radio, and television to build community support for education. A hypothetical case shows how education officials can mount an aggressive communication program using staff volunteers to work with the public media. (TE)

To be effective, college learning assistance centers (LACs) must reflect the mission and goals of the institution and be coordinated with existing programs and services. Based on the literature, however, LACs engage in the following 14 major functions: (1) academic evaluation and diagnostic testing; (2) instruction in study skills and learning…

E-mail reference services in Ohio public libraries was studied using the survey method in January 1999. Through the Ohio Public Library Information Network (OPLIN), the researcher identified 94 Ohio public libraries that have World Wide Web pages that host an e-mail address as a contact method. Fifty-nine questionnaires were returned, resulting in…

Summarizes the methodology and findings of a telephone survey conducted by Central Florida Community College to identify the educational needs of its service district. Discusses the role of an advisory committee in planning the study, the pilot testing of the questionnaire, interviewer training, publicity, funding, and costs. (JP)

Describes the need for the use of public relations professionals in advancement units--structures designed to help community colleges meet the increasing demands of image development, enrollment management, and fundraising. Gives suggestions for creating and maintaining a public relations department that protects and promotes the college's…

Eight planning essentials for a successful college reunion are outlined: starting early; selecting enthusiastic and reliable volunteer leaders; training volunteers; balancing the budget; containing costs without sacrificing quality; publicizing; anticipating the unexpected; and evaluating the experience. Anecdotal evidence is offered that planning…

On October 23, 1996, members of the Congressional Black Caucus visited schools in several cities and spoke to students, to garner support for federal funding of education. The event was held in conjunction with the National Commission for African American Education, in response to recent proposals to eliminate the Education Department and reduce…

For the first time, the American Bar Association has published a law school guide that includes statistics on the percentage of students passing the bar examination on the first try. For schools with low passage rates, the figures are embarrassing; for those with high rates, the guide is a publicity windfall. (MSE)

Describes a community anti-litter campaign developed by second grades, involving letter writing, dramatics, photography, and the creation of posters and a videotape. Identifies skills from the Kentucky Essential Skills list that were taught by the project. (SV)

Describes the Health Information Project, a plan created by the Maryland State Department of Education that allows residents to obtain health information from public libraries. Examples of patron situations involving health questions illustrate the plan's main elements: collection development, staff training, networking with community agencies,…

Describes a county library system's experience with a computerized information and referral system and highlights strengths and weaknesses of the systems. Strengths included the library maintaining control, with other agencies participating; using existing programs and databases where possible; and establishing copyright. Problems included not…

At Clarion University of Pennsylvania, the campus activities programming board and a student organization adopted a joint publicity program for campus events. Benefits and drawbacks of the arrangement are outlined. For other colleges, it is suggested that the college communications department be a source for developing similar cooperative…

Describes the University of Notre Dame's live telecasts on family issues. Indicates that the telecasts, which began in 1988, are cosponsored by local Notre Dame alumni clubs, schools, churches, and service agencies. Describes particular programs and the promotional and information materials developed in conjunction with the programs. Underscores…

Describes workshops for library instruction and orientation developed at the University of Arizona to meet the needs of transfer students and graduate students. The inclusion of lectures, tours, CD-ROM demonstrations, and written materials is described; methods of publicity are discussed; and the results are indicated. (six references) (LRW)