A set of two pamphlets is presented on the topic of Fetal Alcohol Syndrome and Alcohol-Related Birth Defects. "Ten Projects for Preventing Fetal Alcohol Syndrome and Other Alcohol-Related Birth Defects" provides ideas and materials for students and others to use in educating the public about the dangers of alcohol use during pregnancy.…

This guide for small public relations (PR) offices at colleges and universities includes sample job descriptions, information on PR duties and priorities, sample policy statements and operating guidelines, sample publicity materials, questionnaires, and internal forms for organization. Twenty-six tips on time management are provided in an article…

This report describes the delivery of adult basic education/general educational development (ABE/GED) materials throuqh a local newspaper. The materials, 24 English and math lessons developed by the Vineland (New Jersey) Adult Education Center and later distributed by Project Rural in Centre County, Pennsylvania, were published by the "Valley…

A six-month campaign to increase seat belt use in Chapel Hill and Carrboro, North Carolina centered around the idea of giving out economic incentives for seat belt wearing. The approach was to stop vehicles at random and give all belted vehicle occupants a small prize and a chance for a large cash prize. Precampaign activities involve collecting…

Designed to encourage library use by Texas youth, the Texas Reading Club programs usually include a structured reading program and a variety of entertaining literature-related storyhours, puppet shows, films, and other attractive happenings. This handbook for the 1984 theme--"magical mysteries"--focuses on mysteries, magic, and adventure…

The goal of this publication is to provide rehabilitation facilities with a guide to improve their image in the community and increase contract sales, job placements, donations, and client numbers. It is intended (1) to assist them in identifying individuals or groups that facilities should be trying to reach with their public relations efforts…

Data were collected from 176 college students in a study of the effects of corporate advocacy advertising in crisis situations. The subjects read one of two sets of oil company advertisements, one set using a low advocacy and the other set using a high advocacy approach to explain company activities in relation to current events and social issues.…

An analysis of five mid-nineteenth century women's suffrage periodicals ("The Lily,""The Genius of Liberty,""The Una,""The Revolution," and "The Woman's Journal") suggests that the papers succeeded in creating, sustaining, and inspiring the suffrage community as it developed and matured, and in dramatizing and debating alternative versions of a…

The effective use of public relations by educators is the general topic addressed by these 18 articles collected from past issues of the "Journal of Educational Communication." The first section stresses planning and management with articles on opportunities made available by crises; the combination of effective communication with efficient…

The inability of most Americans to use a foreign language is largely the result of limited educational opportunities, which in turn are the outcome of common negative attitudes toward the need for foreign language study in the United States. To bring better foreign language programs to more people, foreign language study must be "sold" to the…

THIS REVIEW OF RESEARCH ON PUBLIC SCHOOL ADULT EDUCATION INDICATES THAT, WHILE THERE HAS BEEN IMPRESSIVE GROWTH AND ACHIEVEMENT, ADULTS WHO LACK HIGH SCHOOL DIPLOMAS OR EVEN BASIC LITERACY SKILLS ARE NOT BEING REACHED. STUDIES ARE NEEDED TO DETERMINE WHY THESE ADULTS ARE LEAST LIKELY TO PARTICIPATE IN PROGRAMS. STUDIES MADE OF CURRICULUMS,…

Solutions to specific problems associated with intercollegiate athletics, primarily men's spectator sports and particularly football, are proposed in order to enhance the values of the sports programs at small colleges. After a historical summary of recurrent problems, recent proposals are noted. It is argued that most proposals for dealing with…

This manual outlines the strategies used by the University of Minnesota Technical College (UMTC) to generate student and faculty support for its reading and writing tutorial program. The manual first outlines 20 factors that contribute to a successful reading program, such as the provision of student support services, the awarding of credit to…

Papers from a conference on student alumni programs and foundations are presented. Contents are as follows: "How Student Alumni Programs Can Serve Your Institution," by Larry Weiss; "How to Start a Student Alumni Organization," by William Harlan; "Getting the Right Students: How, When, and Where" (Harlan);…

Presents results of survey of 48 academic library directors on use and effectiveness of public relations (PR) programs (planned PR programs administered by one person, coordinated PR programs, favored channels of communication, importance of academic library PR). Recommendations based on survey results and review of literature are offered. (22…