This manual provides members of the American Federation of State, County, and Municipal Employees (AFSCME) with convincing arguments for child care and methods they can use to negotiate for child care, develop community support, convince elected officials to support members' positions, and use the media to publicize the relevant issues. The manual…

The products of research and the successes of curriculum reforms are often inaccessible to teachers, administrators, and policymakers. This paper was designed to help researchers communicate their knowledge of successful curriculum reform to policymakers and practitioners, in order to influence practice. It focuses on making more effective use of…

This study evaluated the impact of a public service advertising campaign conducted for Recruiting New Teachers, Inc (RNT). The study surveyed a national sample of 2,750 individuals who called the RNT toll-free number mentioned in public service advertising and returned information about their educational background and teaching interests. The…

Public relations (PR) is a well-planned campaign of activities the purpose of which is to sell a product (such as foreign language programs) to an external audience. PR differs from publicity in that publicity is a reaction to occasional events whereas PR is a plan with identifiable objectives which extends over a period of time. In conducting a…

Based on observations made at the National Library Service for the Blind and Physically Handicapped (NLS) on September 8, 9, and 10, 1982 and on documents supplied by NLS, this report compares standards published in the 1979 document entitled "Standards of Service for the Library of Congress Network of Libraries for the Blind and Physically…

This booklet is designed to help individuals address the needs of children and families in their communities. A step-by-step plan of action concerns the processes of getting started, planning for action, raising funds, developing public awareness, and evaluating the program. Discussion is supplemented with general and specific hints. Several model…

These guidelines were developed by the bookmobile community that has met in Columbus, Ohio, since 1985 for their annual conference. The guidelines comprise the collaborative effort of hundreds of conference participants and representatives from 79 libraries throughout the United States and Canada, who discussed the guidelines in regional and state…

This book contains 100 examples (profiles) of how specific colleges across the United States have successfully sought information to better understand the adult learner, developed effective marketing strategies to reach them, and delivered programs and services that adequately serve them. The profiles describe the college's goals and objectives,…

This annotated bibliography on public relations and libraries includes sources published primarily within the last decade, with the exception of a few key works published in earlier years. Arranged in topical sections, most of the sources originate from the library and information science literature; however, a few sources are included from the…

This packet of materials from the Los Angeles Herald Examiner's English-as-a-Second-Language (ESL) workplace literacy program, defunct since the newspaper's closing, contains the following items: an overview of the program; a list of units and subunits; two sample lesson plans; teacher guidelines about evaluation and progress; lists of specific…

Esperanto can remove the language problem from tourism and bring major moral, economic, and practical advantages for all of humankind. Officials of national and local tourism organizations and companies should encourage its application in various ways, for example, by using it for: publication of publicity materials destined for use abroad; public…

Included in this document are various materials related to the Adopt-A-School Program of the Salt Lake City, Utah, public school district. Contents consist of correspondence, a journal article, program materials, assessment materials, a handbook for company coordinators, newspaper articles, various questionnaires, and a list of companies that have…

A study examined the feasibility of using television to promote adult literacy and adult basic education (ABE) in South Africa. Following a review of the literature on the experience abroad in using television to promote adult literacy, a preliminary report arguing the case for using television to promote adult literacy and ABE in South Africa was…

This handbook was prepared to give both teachers and students basic background information about the Distributive Education Clubs of America (DECA). Included are handouts, transparency masters, and suggested activities for implementing DECA on the local level. The first six sections of the guide cover the following: integrating DECA into marketing…

This manual contains information that vocational education teachers and directors can use to promote their individual programs and also the merits of vocational education. Information is organized into five specific areas: (l) internal network--the school; (2) external network--community support systems; (3) advisory board committees; (4) fairs,…