Establishment of the new Law and Education Center (LEC) at the Education Commission of the States is announced in this document. It notes that the LEC offers preventive legal assistance to state educational programs and that it will focus on a limited number of specific legal issues. The central topic of this initial newsletter is competency…

This program packet is designed to introduce humanities program planning and implementation to the public librarian. It provides models for publicity and promotional materials, directs libraries to humanists and humanities resources, introduces grantsmanship concepts, provides a pathfinder to funding sources, and suggests a formula for program…

In the face of declining enrollments, the small rural community college can no longer afford not to include a full-time public information officer on the administrative staff. An investment in a public information office, with an expert officer supported by a full- or part-time secretary, can build a valuable cadre of college advocates in the…

This handbook is intended for use by institutions in marketing their continuing education programs. A section on "Devising Your Strategy" looks at identifying a target audience, determining the marketing approach, and developing a marketing plan and promotional techniques. A discussion of media options looks at the advantages and…

A STATISTICAL SUMMARY OF THE NATIONAL UNIVERSITY EXTENSION ASSOCIATION (NUEA) HIGH SCHOOL SURVEY OF MARCH 1966 DEALS WITH 1700 CORRESPONDENCE COURSES OFFERED BY EXTENSION DIVISIONS OF UNITED STATES COLLEGES AND UNIVERSITIES. THIRTY-SIX OF THE 64 NUEA MEMBER INSITUTIONS OFFER PRE-COLLEGE INSTRUCTION. TOPICS COVERED BY THE SURVEY ARE--ENROLLMENT…

CASE Recognition Awards for 1986 are described. Awards were presented for: program excellence, volunteer of the year, special events, alumni relations, student recruitment, publications, fund-raising, electronic media, book publishing, etc. (MLW)

Explores the response of the CIA to public criticism when caught in the dilemma of having to put forth information to the public about its activities and yet carry out secret intelligence-gathering and covert operations. Concludes that its response, attempted cover-ups and censorship, failed due to this conflict in its position. (JC)

Describes specific activities for promoting the services of the school library during School Library Media Month in April. Illustrations of and instructions for making promotional buttons, bookmarks, book jackets, banners, flags and puzzles are provided. (EM)

To illustrate the sorts of ethical quandaries institutional advancement professionals face, five fictitious case studies were compiled, including the matching gift muddle, deception dilemma, public relations predicament, vexing vendor, and the plagiarism puzzle. (MLW)

Media relations efforts at Wittenberg University are concentrated on newpapers, magazines, and radio and TV stations that will heighten the institution's visibility in the areas of student recruitment and fund raising. The college president is seen as the institution's chief public relations officer.

The public's attitude toward public schools is the topic of this interview with George Gallup, in which he discusses the impact of the mass media and recent national education reports, the need for schools to improve their public relations efforts, and the role of the principal in this. (DCS)

Develops a two-part scenario involving a principal's failed attempt to convince a reporter to do a "good news" story about his school and a damaging story later written by the reporter about the principal's unwillingness to disclose details of an event that might reflect badly on the school. (JBM)

A six-month French language promotion program in West Berlin revolving around French song and including interclass competitions, a teaching seminar, recitals, conferences, film showings, and an exposition is described, and participant and observer reactions are presented. (MSE)

Reports on Tarrant County Junior College's media campaign using testimonials by former students to attract new students, inform the community about educational opportunities, and answer questions about the college. (DMM)

This case study examines how the press, radio, and television were mobilized to promote, evaluate, and teach in a government campaign to replace Chinese dialects with Mandarin among the Chinese population. (PD)