Suggestions are presented to help public, school, academic, and special libraries celebrate the 200th anniversary of the founding of New York's educational system, known as the University of the State of New York, and its Board of Regents. The University of the State of New York was founded in 1784 by the state legislature; it embraces all…

The school development office, the part of the school that interacts with the outside community, is necessary to facilitate community involvement and support. Financial limitations that restrict the development staff to one person necessitate the creation and implementation of an organized, effective development plan. Chapters in this guidebook…

A study examined the relationship between one "family" of the media--newspapers--and one group of public relations (PR) practitioners--public information officers (PIO) for state government agencies--to determine the nature and level of influence the agencies have upon the media's agenda. Eight daily and Sunday newspapers published in…

This report describes ways in which older persons may become involved in the field of home child care. It is intended to provide (1) detailed information on an intergenerational child care (IGCC) program; (2) general information relating to intergenerational contacts and home child care; and (3) "how-to" information for agencies planning…

This report describes a program promoting alternative financing of child care services by corporations and public employers in Portland, Oregon. Chapter 1 states the rationale for the approach and policy that the "Community Shares" program represents. The rationale includes the argument for a community program of child care information,…

A Consensus Development Committee (CDC) was charged with responsibility for assessing the level of consensus on issue statements. The intention of the conference was to reach consensus on as many issues as possible related to curriculum and standards for marketing eudcation. Prior to the conference, authors of conference presentations and the…

This handbook is designed to assist educators in establishing a project that uses volunteers as tutors in an adult education program. It is based on the experiences of a model project conducted by the State College Area School using Kiwanis volunteers. A section on recruitment/publicity lists the activities conducted and resulting publicity items.…

A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

This pamphlet provides American Institute of Physics (AIP) member society officers with information on science public information (PI), particularly those officers of scientific organizations and universities located in smaller communities where it may be hard to get direct assistance from centralized PI offices. Chapter I provides some general…

The "Where Do We Go from Here?" conferences provide information to meet the long-term needs of unemployed workers (career change and retraining) and the short-term needs of coping with the psychological problems of being out-of-work. The conference presentation includes 70 to 100 volunteer professionals, providing optimistic and motivational…

Designed to assist public relations personnel deal effectively with print and non-print media, this booklet contains guidelines for: (1) analyzing an audience and selecting the appropriate media; (2) developing persuasion techniques; (3) writing for public relations; (4) determining newsworthy events; (5) detailed planning; (6) assessing results;…

This document is designed to help community organizations and public interest groups in southeastern Michigan succeed in gaining the attention of local (and perhaps national) media. Chapter 1 provides a framework, a process, with which to approach media planning, describing the various media available, starting with newspapers, television/radio,…

Techniques, materials, and coordinating efforts used in a political campaign are outlined for high school students. The objective is to familiarize students with these techniques so that they can become effective campaign volunteers. Topics include the candidate and the press, campaign publicity materials, organization of headquarters, receptions,…

Designed to provide a historical perspective on consumerism in higher education, this literature review considers consumer laws, student rights and responsibilities, institutional practices, and major issues related to consumerism and its impact on students and colleges. After an overview of the purposes, scope, and limitations of the paper, the…

Suggestions are listed for athletic coaches to develop and use media contacts in television, radio, and newspapers to promote athletic programs. The main concepts are: (1) know your media contacts, and let them know that you are available for questioning; (2) know the kinds of information they want; (3) be aware of and observe deadlines; (4) show…