The Four Horsemen Ride Again: Cable Communications and Collegiate Athletics.

Hochberg, Philip R.

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Peer reviewed

ERIC Number: EJ201659

Record Type: CIJE

Publication Date: 1977

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

The Four Horsemen Ride Again: Cable Communications and Collegiate Athletics.

Hochberg, Philip R.

Journal of College and University Law, v5 n1 p43-54 Fall 1977

The four components of cable television--pay-cable, local origination, copyright payments and protections, and distant signals--represent a new way to maximize a school's athletic media-earning potential. Implications for collegiate fund-raising are discussed. (AF)

Descriptors: Athletics, Cable Television, Communications, Financial Policy, Financial Support, Fund Raising, Higher Education, Mass Media, Opinions, Publicity

Publication Type: Journal Articles; Legal/Legislative/Regulatory Materials; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A