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ERIC Number: EJ327911
Record Type: Journal
Publication Date: 1985
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Confidence Building Strategies in the Public Schools.
Achilles, C. M.; And Others
Planning and Changing, v16 n2 p88-95 Sum 1985
Data from the Phi Delta Kappa Commission on Public Confidence in Education indicate that "high-confidence" schools make greater use of marketing and public relations strategies. Teacher attitudes were ranked first and administrator attitudes second by 409 respondents for both gain and loss of confidence in schools. (MLF)
Descriptors: Administrator Attitudes, Communication (Thought Transfer), Elementary Secondary Education, Marketing, Public Opinion, Public Relations, Public Schools, Public Support, School Community Relationship, Teacher Attitudes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Researchers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A