Evaluating External Communication.

DeSantis, James R.

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ERIC Number: EJ219704

Record Type: Journal

Publication Date: 1978

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Evaluating External Communication.

DeSantis, James R.

New Directions for Institutional Advancement, (Improving Institutional Communication) n2 p19-36 1978

Effective external communication by higher education institutions is described as an ongoing program, based on objective research, continuous informal feedback, and informed anticipation of changes in the environment that will force changes in the institution. (JMF)

Descriptors: Administrator Responsibility, Alumni, Audiences, Higher Education, Organizational Communication, Public Relations, Public Support, Research, School Community Relationship

Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A