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Laws, Policies, & Programs
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Peer reviewedDyment, Robert – School Management, 1971
A hot line" has taken much of the heat out of a school district's public relations. (Author)
Descriptors: Interviews, Parent School Relationship, Problems, Public Relations
Johnson, Carroll F. – American School Board Journal, 1971
Descriptors: Administrator Selection, Community Involvement, Consultants, Public Relations
Doan, Cortland C. – Sch Shop, 1969
Descriptors: Industrial Arts, Methods, Public Relations, School Community Relationship
Peer reviewedMoody, Patricia G. – Business Education Forum, 1983
The survival of business education depends on how well we predict the future in developing a curriculum and how well we promote it on national, state, and local levels. (Author)
Descriptors: Business Education, Curriculum Development, Marketing, Public Relations
Peer reviewedNoble, Mona – Business Education Forum, 1983
Discusses the need for state and local professional associations to have an active public relations program to develop and maintain the visibility necessary to attract and hold members and gain and retain public awareness. (JOW)
Descriptors: Business Education, Marketing, Professional Associations, Public Relations
Raver, Sharon Anne; Lampman, Gregory H. – Education Unlimited, 1981
Two Peace Corps volunteers in Ecuador describe the Special Olympics program there as an effective public education tool. (CL)
Descriptors: Disabilities, Elementary Secondary Education, Foreign Countries, Public Relations
Holliday, Albert E. – Updating School Board Policies, 1980
Suggests how a board can help restore public confidence in education by providing a foundation of information, creating a climate of positive human relations within the schools, and involving citizens in schools and with education. (Author/IRT)
Descriptors: Elementary Secondary Education, Public Relations, School Community Relationship
Peer reviewedSmith, Wendell C. – Lifelong Learning: The Adult Years, 1980
Educational marketing is now becoming legitimized. Marketing techniques such as cost benefit analysis and the selection of a mix of promotional methods are tools that educational administrators should understand and use. (SK)
Descriptors: Advertising, Cost Effectiveness, Educational Administration, Marketing
Godell, James L. – VocEd, 1980
Gives concrete suggestions on planning a public relations campaign to enhance the image of vocational education programs. (JOW)
Descriptors: Public Relations, Publicity, School Community Relationship, Vocational Education
Peer reviewedAlvarez, Robert S. – Catholic Library World, 1979
Excellent public relations come from excellent library services. (Author)
Descriptors: Attitudes, Libraries, Library Services, Opinions
Caudill, James – Executive Educator, 1979
Presents some guidelines to help school officials perform and look their best on television. (IRT)
Descriptors: Elementary Secondary Education, Guidelines, Interviews, Public Relations
Hill, Harold E. – Audiovisual Instruction, 1977
Argues that instructional technologists must put more effort into public relations in the face of decreasing financial support. (BD)
Descriptors: Financial Support, Media Specialists, Professional Associations, Public Relations
Gardner, C. Hugh – Audiovisual Instruction, 1977
The results of a survey of school superintendents, principals, and supervisions on their opinion of multi-image as a tool for raising public support for school systems. (BD)
Descriptors: Administrator Attitudes, Educational Administration, Multimedia Instruction, Public Relations
Peer reviewedHearit, Keith Michael – Public Relations Review, 1997
Focuses on the organizational use of transcendent appeals to redefine "sin" into a "virtue." Analyzes Johnson Controls' apologia after critics charged that its "fetal protection policy" was discriminatory. Examines the redefinitions and ultimate terms invoked by the company to justify its choice of policy. (PA)
Descriptors: Media Research, Organizational Communication, Organizational Objectives, Public Relations
Peer reviewedDeSanto, Barbara J. – Journalism and Mass Communication Educator, 1996
Surveys by mail 461 public relations professors to determine how institutions and those teaching public relations are preparing practitioners in research education for their projected research responsibilities. (PA)
Descriptors: Curriculum, Higher Education, National Surveys, Public Relations
