This speech suggests that public radio stations should examine and use the techniques employed by commercial stations to increase their listening audience--creative promotion based on community involvement and participation. Some examples are included. (SC)

The National School Public Relations Association (NSPRA), founded in 1935, has two goals. First, it is dedicated to meet the needs of professional communicators in the schools. Second, through its publications, this organization attempts to fill the information needs of educators, board members, and parents. (DS)

The authors describe a public relations effort undertaken to promote the awareness of the school nurse's role on the part of school district officials and community. (MJB)

Traces public relations definitions in the twentieth century emphasizing the impact of publicity efforts. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

Examines the relationship between public relations trailblazer Ivy Lee and the German Dye Trust, which became an agent for the policies of Adolf Hitler. Discusses how Lee's efforts to use this relationship to persuade his contacts to influence the Nazi leadership failed because of his formal connection with this group. (JD)

Discusses the significance and development of the library symbol and the history of its acceptance by the American Library Association (ALA) and the Canadian Library Association (CLA). Suggestions are made for its use. (CLB)

Intended for special events planners on college campuses, this book offers advice on matters of etiquette and protocol for campus events. Chapters cover the following topics: (1) invitations (e.g., the precedence of extending invitations, invitation components, formal invitations, types of invitations); (2) forms of address (with examples of…

Public relations as a process has four components: analysis, planning, communicating, and evaluation. The most important component, according to the author, is analysis, or listening. (Author/JF)

Advice on making the right kinds of friends and setting up guidelines so students are not exploited.'' (Author)

The full-time professional public information officer on the junior college staff reports on the activities of the college to the community and helps to maintain good public relations. (MS)

The threat from school libraries coupled with misdirected publicity efforts has created the need for a massive nationwide public relations and advertising campaign whose main appeal should be to nonusers. (Author/NH)

The role of H.J. Smith in the organization of the University of Chicago's public realtion's office. (HS)