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Rodgers, Shelly; Zhang, Weilu – Journalism and Mass Communication Educator, 2022
Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the…
Descriptors: Databases, Educational Research, Advertising, Public Relations
Bennett, Rosemary – Higher Education Policy Institute, 2021
In this HEPI debate paper on the media and higher education, Rosemary Bennett provides a commentary on the interaction of the two sectors and proposes ideas on how universities might best engage with journalists to promote themselves and their research. [Foreword by Adam Tickell.]
Descriptors: Journalism, News Media, Universities, Public Relations
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Carrillo-Durán, María-Victoria; García García, María – Higher Education Quarterly, 2020
This article addresses the current situation regarding the reputation of higher education organisations (HEOs) within the setting of social networking sites (SNSs). First, the recent literature contained in the Web of Science database will be deconstructed, in order to explain the key concepts as well as the relationship that exists between…
Descriptors: Stakeholders, Social Media, Reputation, Higher Education
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Jones, Jennifer A.; Simonne, Eric; Banis, Lesley – Journal of Extension, 2020
Collaborations between Extension and nonprofit organizations have the potential to increase programmatic outcomes and generate revenue. One challenge in establishing such collaborations is identifying potential collaborators. We organized a structured networking workshop to foster such relationships. Of 28 participants, 24 completed the…
Descriptors: Extension Education, Nonprofit Organizations, Workshops, Agency Cooperation
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Eger, Ludvík; Egerová, Dana; Tomczyk, Lukasz; Kryston, Miroslav; Czeglédi, Csilla – Journal of Marketing for Higher Education, 2021
In recent years, social media has provided higher education institutions with new means of communication with their target groups. In this study, research was conducted on top public universities from four countries in Central Europe, with a focus on their Public Relations activities on Facebook. The purpose of this research is to explore the use…
Descriptors: Social Media, Public Relations, Higher Education, Foreign Countries
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Borgognoni, Brooke; LeBlanc Wicks, Jan – Journal of Advertising Education, 2021
This survey of faculty advisers examined major variables and findings of past research on student-run agencies using organizational theory. Larger agencies appeared to offer training in more formalized business procedures among a more diverse client base, found in previous research to be helpful to student-run agency graduates now on the job.…
Descriptors: Faculty Advisers, Teacher Attitudes, Advertising, Public Relations
Jacobs, Laura Herzog – ProQuest LLC, 2021
Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today's fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and…
Descriptors: Information Dissemination, Higher Education, Public Relations, Social Media
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Burk, Brooke N. – Schole: A Journal of Leisure Studies and Recreation Education, 2022
Writing-intensive courses have become part of parks and recreation undergraduate curriculum across the United States. Writing is an important skill for future parks and recreation professionals as it is an essential skill needed to develop programs and staff training, marketing and fundraising campaigns, and to conduct and disseminate research…
Descriptors: Learning Activities, Writing (Composition), Public Relations, Critical Thinking
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Jularlark, Sengdavnah; Chatwattana, Pinanta; Piriyasurawong, Pallop – Journal of Education and Learning, 2021
The objectives of this research were as follows: 1) To study, analyze, synthesize documents and researches related to the architecture of an information system for public relations via mobile application using in-depth user experience for proactive perception of information, 2) Design the architecture of an information system for public relations…
Descriptors: Information Systems, Public Relations, Telecommunications, Handheld Devices
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Algul, Nevin – Turkish Online Journal of Educational Technology - TOJET, 2021
This article has two main objectives. 1. To open a new concept to scientific views by presenting it to the field. 2. To show how the digi-slave creation process can work with the Use of Psycho-Semiotic Language; causing someone to develop a particular attitude in the desired direction and changing the existing one, in other words, changing the…
Descriptors: Psycholinguistics, Semiotics, Public Relations, Attitude Change
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Berkovich, Izhak; Perry-Hazan, Lotem – Educational Researcher, 2022
This essay coins and conceptualizes the term "publicwashing." In educational systems and organizations, publicwashing is a symbolic communication that emphasizes organizational publicness for the purpose of a superficial repair of reputation. The essay defines publicwashing and describes its motives and manifestations. Additionally, it…
Descriptors: Educational Change, Reputation, Charter Schools, Public Relations
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Craig, Clay; Ngondo, Prisca S.; Devlin, Michael; Scharlach, Jennifer – Communication Teacher, 2020
Courses: Campaigns, Account Planning, Public Relations (PR), and any other strategic communication course where groups are assigned. Objectives: The purpose of this single-class escape-room activity is to increase students' ability to work in time-demanding group settings while utilizing unconventional methods to reinforce material covered in…
Descriptors: Public Relations, Communications, Group Dynamics, Learning Activities
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Asar, Ahmet; Gülerer, Salih – International Journal of Education and Literacy Studies, 2021
The learning outcomes concerning the characteristics of persuasive communication are specified within Turkish curriculum from 4th grade onward. Depending on the field and purpose, persuasive communication exhibits different characteristics. Turkish language education program addresses such general characteristics of media texts as cultural…
Descriptors: Foreign Countries, Persuasive Discourse, Interpersonal Communication, Grade 7
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Kyrychok, Andrii – International Journal of Instruction, 2021
In recent years, the post-truth era has become the new reality of the modern digital world, requiring changes in approaches to training public relations (PR) specialists. In such conditions, the classical image-based approach to education is not always effective when choosing professional competencies. The latter increases the need to involve…
Descriptors: Public Relations, Professional Education, Ethics, Teaching Methods
Karayel, Sevinc; Ramazanova, Shalala; Fisenko, Olga – Journal of Educational Psychology - Propositos y Representaciones, 2021
The Turkish students who study at Russian universities continue learning Russian at the main departments. The main difficulty which foreign students face while learning Russian is scientific style. Those who teach Russian as a foreign language admit that foreign students are often unprepared to learn specific vocabulary. The article covers a…
Descriptors: Foreign Countries, Foreign Students, College Students, Second Language Instruction
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