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ERIC Number: EJ207247
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Two Types of Factors in the Analysis of Semantic Differential Attitude Data.
Mayerberg, Cathleen Kubiniec; Bean, Andrew G.
Applied Psychological Measurement, v2 n4 p469-80 Fall 1979
Evidence is presented for the existence of two types of factors when semantic differential data are factor analyzed by treating each concept-scale combination as a variable: (1) factors defined by scales within given concepts; and (2) factors defined by scales across concepts. (Author/MH)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A