The nature of academic work is changing rapidly, with moves towards professionalisation taking place against a background of fragmentation. Indeed, some aspects of professionalisation may have a fragmenting effect. It is suggested that there remains considerable value in the idea of an integrated faculty role. Noting that leaders in staff development face similar pressures to professionalise, the writers consider what expertise is required for the leadership in academic development role, and how role holders and those aspiring to the role may best develop their professional capabilities. They argue for an integrated conception of academic development, and a correspondingly integrated view of the developer's professional identity and role. It is suggested that this will put leaders in academic development into a position that is more congruent with faculty self-perceptions, and enable them to support those in faculty roles more effectively. (Contains 1 figure and 1 note.)