Using Focus Groups to Evaluate Instructional Media: A Case Study.

Morris, Jon D.; Smith, Albert B., III

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ERIC Number: EJ373773

Record Type: Journal

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Using Focus Groups to Evaluate Instructional Media: A Case Study.

Morris, Jon D.; Smith, Albert B., III

Educational Technology, v28 n5 p27-32 May 1988

Reviews case study that was conducted at the University of Florida to determine the effectiveness of a model for designing televised instruction. The use of focus groups to analyze and compare televised instruction is described, and quantitative and qualitative evaluations of the experimental and control videotapes are discussed. (LRW)

Descriptors: Case Studies, Educational Television, Evaluation Methods, Higher Education, Instructional Design, Instructional Material Evaluation, Material Development, Media Adaptation, Models, Production Techniques, Videotape Recordings

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A