After outlining the qualities necessary in a good radio or television manager, the book describes his duties which fall in three major areas: programming, engineering, and sales. It discusses the relationship between the station and its audience in detail. Sections on radio and television programming describe the way most stations operate and suggest a few guidelines for achieving a desirable format. Relationship of the manager to the broadcast engineer and other personnel is explored, and the importance of a good sales force to sell commercials is stressed. The emphasis in this book is on three main themes: Practical considerations in managing a station, the active role of the manager in running day-to-day operations, and compliance with Federal Communications Commission regulations. A full chapter is devoted to the latter theme, and it is mentioned frequently throughout the book. (JK)