ERIC Number: EJ930216
Record Type: Journal
Publication Date: 2010-Jan
Pages: 6
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
Steering through Stewardship
Emlen, Julia S.
CURRENTS, v36 n1 p26-31 Jan 2010
A cornerstone of intentional stewardship is measuring outcomes--essentially keeping track of the changing behavior of donors. Evaluating stewardship outcomes may require a considerable amount of work in determining cause-and-effect relationships between stewardship actions and donor behaviors, but a few tests can be revelatory. For instance, it can be interesting to measure how many donors who receive scholarship stewardship are active donors to the institution's annual fund. Such evaluation might help open a window on how stewardship programs promote ongoing philanthropy rather than exclusively recognizing past giving. This article discusses how to streamline and consolidate processes to maximize fundraising.
Descriptors: Higher Education, Fund Raising, Donors, Private Financial Support, Administrative Organization
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Montana
Grant or Contract Numbers: N/A

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