The authors are two former teachers who created "Full On Magazine," which uses young people's unquenchable thirst for popular culture to inform, motivate and educate students on the edge of disaffection. Throughout the magazine are articles on football, music and computer games interspersed with articles covering college courses, revision help and careers. The features are packaged in an appealing, glossy, cool magazine that appeals to both boys and girls, though the design and content is more angled at the former than the latter. In this article, the authors share the story of their journey from the classroom to the creation of a magazine designed to keep young people in school.