Because there are too few minority mass media personnel and minority media owners of newspapers, magazines, and radio stations today, large segments of our nations's minority populations are not kept adequately informed about their respective communities. A corollary of this situation is that the White-majority mass media audience is prevented from gaining a true sense of what life is like for millions of Blacks, Asians and Hispanics as well as other minority Americans. Although the overall mass communications job market offers openings for minority personnel, these openings are not easy to fill. Several factors are responsible: (1) many talented members of minority groups go into other career areas; (2) journalism is not viewed by teachers or counselors as an area of opportunity for members of minority groups; (3) there are too few media role models; and (4) methods and attitudes found in both public and private educational institutions do not promote interest in communication careers for minority students. If mass communication career interest is to be developed among minority Americans, elementary and junior high school students need to be made aware that career possibilities exist, and more minority teachers at all levels are needed to provide giuidance and role models for minority students. (Fifty-four references within the end notes are attached.) (NH)