Because the video cassette recorder (VCR) is foremost among emerging media technologies in terms of shaping a distinctive home viewing culture, a study investigated the typical home video culture in a VCR household by conducting telephone surveys of three neighboring midwestern communities. Out of 516 valid responses, the survey yielded a sample of 233 VCR households; 71 VCR renting households, also located in the telephone survey, were not included in the analysis. Descriptive information and mean comparisons were used to reflect activities and attitudes in relation to VCR and TV use between viewers who reallocated their leisure time because of VCR ownership, and those who did not. Findings suggested that after owning a VCR, the majority of viewers reallocated their leisure time to spend more time at home watching television or videos with family members, friends, or relatives. Furthermore, VCR owners who reallocated their leisure time activities were also likely to make more home recordings, watch more television or pre-recorded videos, and express greater satisfaction with their overall television and VCR use. (Six tables of data are included, and 20 references are appended.) (Author/MM)