This paper identifies and examines a textual practice of female address in music video, and considers its appeal among a social audience of female adolescents. Textual strategies that inflect, appropriate, or bypass the prevailing male adolescence discourse on the American music video channel, MTV, are presented from the standpoint of their relationship to female adolescent experience and their capacity to articulate, in symbolic form, cultural meanings that adolescent girls find particularly significant. Textual practices are described that coalesce in the video texts of four female pop musicians (Cyndi Lauper, Madonna, Pat Benatar, and Tina Turner), and responses by adolescent females to each of these four videos are analyzed and discussed. Three characteristic features of female address videos are considered: (1) their ability to demonstrate a multidimensional and nuanced textuality; (2) their facility for offering rich and varied addresses to the conflict girls experience between, on the one hand, the destructive and limiting aspects of gender inequality, and on the other, the expressive culture of gender difference; and (3) their use of two interrelated modes of address, i.e., access signs and discovery signs. (22 references) (CGD)