Embarrassing Age Spots or Just Plain Ugly? Physical Attractiveness Stereotyping as an Instrument of Sexism on American Television Commercials.

Downs, A. Chris; Harrison, Sheila K.

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Peer reviewed

ERIC Number: EJ324760

Record Type: CIJE

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Embarrassing Age Spots or Just Plain Ugly? Physical Attractiveness Stereotyping as an Instrument of Sexism on American Television Commercials.

Downs, A. Chris; Harrison, Sheila K.

Sex Roles, v13 n1-2 p9-19 Jul 1985

Study examines frequency of attractiveness-based messages on 4,294 network television commercials. Attractiveness statements appear to be associated more with food and drink and personal care ads and with female performers and male voice-overs. Implications of an association of women and attractiveness on television are explored. (Author/SA)

Descriptors: Females, Labeling (of Persons), Mass Media Effects, Physical Characteristics, Sex Bias, Socialization, Stereotypes, Television Commercials, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

Grant or Contract Numbers: N/A