The influence of a child's sex, physical attractiveness, and conduct on parental expectancies of academic and social performance as well as socialization practices of the child's parents were assessed by comparing parental responses on these measures after reading a child's report card. Parents of elementary-age school children were asked to read a student progress report for a child whose conduct ratings were good or poor. Attached to the report was a color photograph of a child who had been previously judged to be of high or low physical attractiveness. After reading the student progress report, parents were asked to rate the child on a number of academic, social, and childrearing measures. Conduct of the child significantly influenced parental expectancies on most measures. Physical attractiveness was a factor in ratings on certain social factors and sex of the child seemed to bias ratings on vocational attainment. The results were discussed in terms of sociocultural expectancies. (Author)