Body image is considered to be a multidimensional construct which includes evaluative and cognitive dimensions of physical appearance, physical fitness, health, and sexuality. Clearly, individuals differ in the degree to which they evaluate their body image and in the importance they place on their body image. This study was conducted to investigate the relationship between self-monitoring, gender, and body image. Undergraduate students (N=177) completed the Self-Monitoring Scale and the Body Self Relations Questionnaire. The results support the self-monitoring and gender hypotheses in that high self-monitors and females paid more attention to, and directed more behaviors toward their physical appearance than did low self-monitors and males, respectively. It was concluded that the importance placed on physical appearance by high self-monitors may be more general than previously demonstrated. Future research might examine the relationship between other personality variables and how these variables may interact with gender in understanding self-perceived physical appearance. (NB)