The process of developing informational prospectuses to convey information to prospective students at 11 institutions is illustrated by the experiences at three different institutions: a public university in California; a state university in an Oregon metropolis; and a large, two-campus, suburban community college in Michigan. These case studies are used to highlight some of the problem issues that emerged at most of the 11 institutions, including: (1) providing institutional leadership; (2) developing techniques necessary for significant involvement of campus constituencies and for resolution of resulting tensions; (3) choosing information significant to prospective students; and (4) ensuring the accuracy of data. Specific types of difficulties encountered at the 11 institutions and institutional changes that seemed attainable to the creation of the new information document are discussed. (SPG)